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    <loc>https://bornbound.com/blogs/news/bornbound-launches-in-usa-and-canada-with-triathlon-magazine-canada</loc>
    <lastmod>2023-03-20T19:25:37-04:00</lastmod>
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      <image:title>BornBound launches in USA and Canada with Triathlon Magazine Canada</image:title>
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  </url>
  <url>
    <loc>https://bornbound.com/blogs/news/go-behind-the-scenes-of-the-bornbound-launch-photoshoot</loc>
    <lastmod>2023-04-25T06:20:09-04:00</lastmod>
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      <image:title>Go behind the scenes of the BornBound launch photoshoot</image:title>
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    <loc>https://bornbound.com/blogs/news/great-discount-and-competition-offer-as-part-of-our-uk-launch-in-partnership-with-croyde-ocean-triathlon-and-uk-environmental-charity-plastics-free-north-devon</loc>
    <lastmod>2023-04-25T08:39:55-04:00</lastmod>
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      <image:title>GREAT DISCOUNT AND COMPETITION OFFER AS PART OF OUR UK LAUNCH - IN PARTNERSHIP WITH CROYDE OCEAN TRIATHLON AND UK ENVIRONMENTAL CHARITY PLASTICS FREE NORTH DEVON</image:title>
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  </url>
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    <loc>https://bornbound.com/blogs/news/great-review-from-gear-loop-on-bornbound-womens-rekord-run-short</loc>
    <lastmod>2023-07-13T11:11:32-04:00</lastmod>
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      <image:title>Great review from Gear Loop on BornBound women&apos;s Rekord Run Short!</image:title>
      <image:caption>great review of women&apos;s BornBound Rekord Run Short!</image:caption>
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    <loc>https://bornbound.com/blogs/news/watch-mike-from-the-run-testers-choose-his-monthly-essential-picks</loc>
    <lastmod>2023-08-11T09:15:16-04:00</lastmod>
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      <image:title>Watch Mike from The Run Testers choose his monthly essential picks!</image:title>
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    <loc>https://bornbound.com/blogs/news/kieran-lindars-signs-with-bornbound-as-his-official-racewear-and-apparel-partner</loc>
    <lastmod>2024-01-19T14:05:12-05:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0578/5170/7553/articles/Launch_screen_grab.jpg?v=1705690864</image:loc>
      <image:title>Kieran Lindars signs with BornBound as his official racewear and apparel partner</image:title>
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    <loc>https://bornbound.com/blogs/news/hear-about-a-new-collaboration-with-nalini-to-create-the-bornbound-skarvatten-pro</loc>
    <lastmod>2024-08-21T13:22:34-04:00</lastmod>
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      <image:title>Hear about our new collaboration with Nalini to create the super-fast BornBound Skärvatten Pro</image:title>
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    <loc>https://bornbound.com/blogs/news/kieran-lindars-finishes-2nd-at-ironman-frankfurt-european-champs</loc>
    <lastmod>2024-08-21T13:22:58-04:00</lastmod>
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      <image:title>KIERAN LINDARS FINISHES 2nd AT IRONMAN FRANKFURT EUROPEAN CHAMPS</image:title>
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  </url>
  <url>
    <loc>https://bornbound.com/blogs/news/test-day-for-the-skarvatten-and-skarvatten-pro-tri-suit</loc>
    <lastmod>2024-08-21T13:20:56-04:00</lastmod>
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      <image:title>Test day for the Skärvatten and Skärvatten Pro Tri Suit - The fastest tri suit on the market</image:title>
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  <url>
    <loc>https://bornbound.com/blogs/news/220triathlon-magazine-interview-with-british-triathlete-kieran-lindars-on-his-kona-strategy-and-preparation-with-mark-saroni-of-paragon-training-in-san-antonio</loc>
    <lastmod>2024-10-23T12:46:37-04:00</lastmod>
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      <image:title>220TRIATHLON magazine interview with British triathlete Kieran Lindars on his Kona strategy and preparation in San Antonio with Mark Saroni of Paragon Training</image:title>
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  <url>
    <loc>https://bornbound.com/blogs/news/kieran-lindars-finishes-in-an-incredible-8th-place-at-kona-2024</loc>
    <lastmod>2024-12-20T17:08:02-05:00</lastmod>
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      <image:title>Kieran Lindars finishes in an incredible 8th place at Kona 2024!</image:title>
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  <url>
    <loc>https://bornbound.com/blogs/news/triathlete-magazine-awards-the-skarvatten-ld-tri-suit-the-mens-suit-of-the-year-2024</loc>
    <lastmod>2024-12-20T17:32:08-05:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0578/5170/7553/articles/Triathlete_Review_0f09c7cd-dcfe-4391-ac0d-e4d1f853b726.jpg?v=1734733832</image:loc>
      <image:title>Triathlete Magazine awards the Skärvatten LD Tri Suit the men&apos;s suit of the year 2024</image:title>
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  </url>
  <url>
    <loc>https://bornbound.com/blogs/news/bornbounds-new-supplier-agreement-with-hummingbird-one-of-canadas-most-elite-triathlon-racing-teamss</loc>
    <lastmod>2025-03-21T09:10:49-04:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0578/5170/7553/articles/Slide1_afab4eb6-246f-462d-baed-46290af6d75c.jpg?v=1742562649</image:loc>
      <image:title>BornBound announces new agreement with the Hummingbird Collective, and their Canada based elite race team.</image:title>
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  </url>
  <url>
    <loc>https://bornbound.com/blogs/news/runners-roost-in-colorado-springs-becomes-first-ever-running-specialist-store-for-bornbound</loc>
    <lastmod>2025-03-24T09:14:49-04:00</lastmod>
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      <image:title>Runners Roost - Colorado Springs - First ever specialty running store for BornBound</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://bornbound.com/blogs/news/tri247-magazine-interview-with-bornbound-and-kieran-lindars-30-watts-project-by-liz-barrett</loc>
    <lastmod>2025-10-17T12:36:22-04:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0578/5170/7553/articles/Lanza_2025.jpg?v=1760718982</image:loc>
      <image:title>TRI247 Magazine Interview with BornBound - Kieran Lindars&apos; 30 watts project, by Liz Barrett</image:title>
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